As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing's future. It's the best way to become a thought leader in a digital, global society—and connect with prospects and leads at the various stages of the buyer's journey.
Consumers who browse, and search for discounts, deals and things to do typically prefer doing so on the mobile Web. In fact, when doing these tasks, 79% participating in the study from Google say they prefer mobile Web sites versus apps.
Consumers spent 12.1% more online this year, compared with last, bringing Cyber Monday revenue to an all-time high of $3.45 billion. It marks the most lucrative online sales day in history, and 2.6% above original prediction from Adobe Digital Insights.
The ability to deliver ads to specific audiences has made digital advertising highly attractive to businesses of every stripe. But despite the promise of precision to drive effective advertising, broad reach still matters —a lot.
Microsoft has been enrolling key agencies, technology partners and small and medium-size businesses (SMBs) in its Bing Ads Partner Program and Tuesday announced the global rollout of an expanded program.